Questions about Umbrella Technologies:

Why should we choose Umbrella Technologies?
What other Umbrella Technologies services could we take advantage of?
How long has Umbrella Technologies been in the SEO business?
Can you tell us about some of your past SEO successes, please be specific?

General SEO Questions:

Can we be successful if we do the SEO on our own?
Will you need access to our web site?
How long will it take before we see results from our SEO campaign?
Does Umbrella Technologies provide any guarantees?
Will the SEO results you achieve with our web site last forever?
Do you need to optimize every page of our web site?
How will Umbrella Technologies keep us informed during the SEO campaign?

Technical SEO Questions:

What are Meta tags and why are they so vital to my web site's success?
How does Umbrella Technologies choose the best keywords?
What is PageRank™ (PR)?
What is a Reciprocal Link?
What is Link Popularity?
What is the difference between SEO and Pay-Per-Click (PPC) campaigns?

Why should we choose Umbrella Technologies?

Umbrella Technologies employs experts in the field of SEO. We are not in the business of delivering every service to every customer on the Internet. Search engine optimization brings in more revenue than any other assistance we provide our customers and they count on us to deliver superior service for their marketing dollars.

We have a proven track record and a reputation we are proud of and we work hard to keep our clients ahead of their competition. Our prices are reasonable and competitive and we stand behind everything we promise.

Our projects are delivered on time and within budget. If our clients can stay with us in this fast-paced business, we can deliver our results ahead of time and save them money during the course of the work.

What other Umbrella Technologies services could we take advantage of?

SEO is on your mind and we do not want to cloud the discussion. We offer a list of our services now only because at times when doing one task another issue needs attention. Umbrella Technologies offers; top-quality web site design, optimized press releases, branding, pay-per-click campaigns, PPC fraud detection, affiliate and banner marketing and content syndication.

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How long has Umbrella Technologies been in the SEO business?

Umbrella Technologies has been gaining a solid SEO reputation for the past seven years and our successes have been big and small. We rely on our skills, experience and God for our gifts. We strive to be the best and to help our clients reach the same goal. Being the best in your field begins with passion, drive and know-how. We have all three. Since the company was started we have continually constructed and marketed web sites on a highly successful level and continue to lead markets in design techniques, information and SEO marketing skills. All of which make this company one to watch. We take our success seriously and consider our company to be a highly wanted resource for companies on the Internet. Partner with us!

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Can you tell us about some of your past SEO successes, please be specific?

Captivating marketing language aside; results matter to you and to us. Click on the link below to view two of our clients that are more than willing to laud their successes. Use the Back button on your browser to return to the Frequently Asked Answers.

proven-seo-listings.php

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Can we be successful if we do the SEO on our own?

Some would say search engine optimization is part science and part black magic. We think its more expertise and experience than magic. Being proficient in SEO does take constant attention to changing search engine algorithms, ranking rules, what the competition is up to and emerging web technology. The SEO optimizer must also be aware of keywords that become saturated so he can look for unexploited product or service niches.

Then there is the budget question: "Does it make sense to hire an expensive SEO expert for a task that does not require 40 hours per week?" SEO experts have spent years acquiring the right tool set. Most companies outsource the SEO duties because it makes good sense; they stay more profitable and competitive to boot.

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Will you need access to our web site?

Yes, we will need access to the web server where your web site pages reside.

Top keep our clients in the loop, we send out "upload notice" emails before any pages are pushed to their server. We wait until we have a "go ahead" email response and then perform the uploads. If there are other parties making changes to web pages, we ask that they not remove the optimized pages we provide.

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How long will it take before we see results from our SEO campaign?

Timing is everything. Search engines index web sites on their own schedules. Umbrella Technologies cannot affect these timetables. A search engine may come by 2-4 weeks after optimization of a site is complete. In most cases, it will likely take 30-60 days before a site is completely indexed by all the major search engines and a customer starts seeing positive results.

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Does Umbrella Technologies provide any guarantees?

If an SEO company guarantees that they can make you number one on page one, walk away - and fast. Umbrella Technologies cannot guarantee a specific page location or keyword ranking anymore than a financial advisor can promise a person a specific stock price on a certain day of the month. They do their best to safeguard your investments and increase your worth. We are in much the same sort of business. We know clients have spent valuable time and money on their Internet marketing investments and we try our hardest to make those investments worth more to their company.

The short answer is if we do not do what we said we would do we will continue to work on our own dime until the results are achieved.

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Will the SEO results you achieve with our web site last forever?

No. Search engines constantly change their algorithms, competitors are trying hard to gain position over you, plus, there is new competition entering the marketplace every day. The results of an SEO campaign usually last 3- 6 months. The best approach is one of attentive-offense and not reactive-defense. We have maintenance plans for every budget, just ask.

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Do you need to optimize every page of our web site?

Yes. Visitors do not just enter a web site from its home page. Visitors land on certain pages based on keyword results. Each web page should be considered a valuable marketing asset. Umbrella Technologies calls these pages "power pages". They are more valuable to your site than other pages. Each page needs to be optimized so search engines will consider every page important.

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How will Umbrella Technologies keep us informed during the SEO campaign?

We send our clients status emails on a scheduled basis. These reports are not full of technical jargon. We tell our customers where their web site stands today and what needs to be done to keep it competitive in the future. Once the SEO campaign is over the emails do not stop coming. We care about your business and we want you to succeed. When a client tells us to stop sending the advice we reluctantly comply.

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What are Meta tags and why are they so vital to my web site's success?

A Meta tag is an HTML tag which provides information about a web document. Unlike regular tags, Meta tags do not provide formatting information for the browser. Instead they provide such information as the author, date of creation or latest update for the page, and keywords which indicate the subject matter.

Search engines use keywords from Meta tags to index their databases. If a web page does not contain Meta tags, the search engine indexes the page based on content. The real question is, "Do you want the search engines to guess what business you are in or do you want to use the most profitable keywords to drive visitors to your web site?"

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How does Umbrella Technologies choose the best keywords?

Umbrella Technologies uses a unique approach in developing the most profitable keywords for its customers. We start with the client in developing an initial list of keyword and phrase possibilities that best describes their business. Next we use a suite of sophisticated software programs to analyze current keyword popularity and take into account what the competition is up to. We then go back to the client to finalize the keyword list.

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What is PageRank™ (PR)?

PageRank™ is at the very heart of Google. PageRank™ relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

Important, high-quality sites receive a higher PageRank™, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank™ with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.

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What is a Reciprocal Link?

A Reciprocal Link is a link agreement between two web sites where each site places a link on its site to the other. In other words, you scratch my back and I'll scratch yours.

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What is Link Popularity?

Link Popularity refers to the number of sites that link to your web pages from various search engines such as Google, MSN, and Yahoo. Many search engines use Link Popularity as a factor for determining PageRank™.

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What is the difference between SEO and Pay-Per-Click (PPC) campaigns?

SEO is a calculated, planned marketing event. One considers a web site's content, headers, links, navigation, keywords, how often the information is updated, code, web site structure, as well as Meta data and off-page links to attract visitors. The "power pages" of a web site do all the heavy lifting as search engines bring visitors to the web site.

In performing SEO, one must consider all the factors mentioned above. Our staff are experts in design as well as web site structure, content and the use of "best practices" when applying industry standard code.

Pay-Per-Click or PPC as its called is more of a pay-as-you-go marketing approach. Companies pay pennies to dollars for certain keyword page positions. This approach is easily seen when using Google. Those companies listed as Sponsored Links at the top and right-side of each results page are paying for that turf.

Which method is cheapest? When done correctly, SEO is more cost effective. Some companies use a combination of both campaigns in an effort to leave no marketing-stone unturned.